IAB Annual Leadership Meeting
January 1, 2010 by Brandon L. Barnett
Revenue: The Next Wave, the theme of the IAB Annual Leadership Meeting in 2010, captures what is foremost in the minds of industry leaders—how to define the path forward for new media models to realize the full potential of interactive to drive substantial revenue. In just two years, the IAB Annual Leadership Meeting has established itself as the central thought leadership venue for senior executives to discuss and debate potential solutions to the most pressing challenges facing marketers, agencies and publishers. On the docket for 2010:
- How are major media companies transforming themselves and their revenue streams to drive growth and dollars?
- What is the future of journalism—free, open, branded content or pay-wall protection?
- From valuation to value—who’s buying whom and why?
- Monetizing content—the future of TV and online video
- From data to dollars—who “owns” data and why it matters
Event Details
When: February 21st-23rd
Where: La Costa Resort – Carlsbad, CA
How Much: General Registration: $1,495, IAB Members $1,295
More Info: IAB Events & Training
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