School Girls, Nerds & YouTube Traffic

So I’ve been spending a lot of time recently studying psychology and how it relates to advertising. In my research I’ve found myself browsing through what will soon add up to be hundreds of videos on youtube. In the process I’ve learned a lot about our desire to express our individuality, crowd mentality and the darker side of public relations. I also stumbled upon this little gem, and it really personifies these psychological queues.

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Analysis of Viral Media on YouTube

This isn’t exactly new, but I just discovered it and thought it was pretty interesting. Dr. Michael Wesch from the University of Kansas presents a project from his class on Digital Ethnography to the library of congress.

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